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TheScore bet launches safer gambling campaign in Ontario


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Residents of Ontario, Canada, can expect to see a great deal of safer gambling messaging thanks to the launch of Bet Mode Responsibly, a responsible gambling campaign being run by theScore Bet.

theScore Bet is a subsidiary of Penn National Gaming, and the new campaign advertises its Smarter Betting Hotline, which recently went live. The campaign features comedian Susie Essman, actor Rex Lee, and Gerry Dee, all of whom provide responsible gambling tips in the same characters they play in the company’s Get Into Bet Mode marketing campaign.

The hotline has been designed to help reinforce safer gambling practices such as setting time and spending limits, not gambling when stressed or upset, and only betting money that can afford to be lost.


The campaign was designed with input from both the Responsible Gambling Council (RGC) and National Council on Problem Gambling (NCPG).

RGC CEO Shelley White added, “RGC commends theScore Bet’s commitment to responsible gambling and supporting player education. Through this campaign, theScore Bet is highlighting the importance of using safer play strategies in an innovative way.”

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