Pariplay Partners with Swedish Operator ATG in a Distribution Deal

[Arou]

Pariplay, the subsidiary of Neogames and the B2B provider of iGaming solutions, has signed a distribution deal with ATG to supply the operator with content.

In the terms of the agreement ATG, based in Sweden, is to receive Wizard Games titles from Pariplay. Additionally, the provider will offer a selection of games from the Pariplay Fusion platform for players at ATG to enjoy. These games will include the popular titles Dragons of the North, Spirit of Mustang, 12 Super Hot Diamonds Extreme, and Jade King.

ATG is the largest operator in Sweden and as a result, Pariplay expects this deal will significantly increase its footprint in Sweden while increasing the audience of its portfolio.

As the number one gaming operator in Sweden ATG enjoys a customer base of around 1.3 million players. This agreement will see the gaming operator offer its players up to 14,000 new titles from more than 80 suppliers that make up the content from Pariplay.

ATG will also benefit from the suite of tools provided by Pariplay for its partner operators, including a back-office platform and player retention software.