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Jamul Casino inks Video King Alliance


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One of the largest suppliers of electronic games, gaming systems and ancillary gaming content in the world, Video King has sensationally signed a deal with Jamul Casino; the company’s first Managed Services Agreement in California.

The deal is with the Jamul Indian Village Development Corporation, which owns Jamul Casino, with multiple benefits being presented to Video King.

It will see a range of Video King’s products installed in several of Jamul’s facilities, which include casinos, hotels, restaurants, golf courses, gift shops and even gas stations.

California plays host to a number of Indian casino resorts, and it could prove to be the launchpad for the proposed online gambling and sports betting bill in the state that is set to be voted on in November.

Should this be the case, it means that Video King has done itself no harm in cementing this agreement because it could further increase its chances of linking up with online casino brands later down the line, should they be allowed to enter California.

Over the last few years, Video King has established itself as a prominent provider of games to land-based casinos in the US, and a deal of this magnitude has propelled its reputation further


Meanwhile, Mary Cheeks, President and General Manager of Jamul Casino, echoed these assertions, revealing: "Jamul Casino is thrilled to be the first California Tribal Casino to partner with Video King for Bingo TreasuresTM, and we are excited to introduce the game at Jamul Casino. We are also delighted to be a host for the live weekly ball draws, which we intend to make very entertaining when we launch."


Further Partnerships in the Pipeline?

It is understood that both entities are currently in negotiations for Video King products to appear in other tribal casino resorts across the country, with Jamul having strong links to the Native American community as well as an obvious strong belief in the Video King brand.

This, in a word, could be huge for Video King, and the company can solidify its reputation as a premium supplier of casino content throughout the industry, while the potential online also leaves a lot to the imagination.

California is seen as the jewel in the crown for many online gambling brands, and this is one reason why the vote in November could make all the difference to revenue streams for this financial year, with a population of in excess of 60 million.

For now, Video King will be pouring all of its focus into making sure that it can continue to exceed expectations with customers at Jamul resorts.

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